Paul Hollywood's face has been slapped onto bread to celebrate his show 'Paul Hollywood City Bakes' .
The celebrity chef's 'loaf' was plastered on hundreds of loaves of artisan dough in Fitzrovia on Wednesday (30.03.17) to mark the second series of the baking series on The Food Network, in which Paul ventures to cities across the world including Bergen, Antwerp, Reykjavik, Palermo, Nicosia, Cape Town, Jerusalem, Dublin, Los Angeles and San Francisco and explores recipes that have shaped the city's baking heritage.
The 'Great British Bake Off' star said: "It's been an amazing experience lifting the lid on the incredible bakes people enjoy every day, in cities all over the world. I hope viewers enjoy watching the new series as much as I have making it."
The dough-licious bread was dished out on a first come first - warmly - served basis at the Fitzrovia branch of Beyond Bread.
'Paul Hollywood City Bakes' is on Food Network every Monday at 9pm.